Month: January 2018

Finding new high-growth markets to compete and win customers in happens when new product development teams capitalize on the intersection of their most valuable product strengths and best-known customer needs. As intuitive as this sounds, it’s a challenge for nearly every manufacturer to make this a core aspect ... Read more

The quickest path to increase product revenue is to define product lifecycles so they can flex to customer requirements over time. Imagine being able to define an entirely new product line by selecting the best features, options, configuration rules and constraints from previous products. Customer-centered conf ... Read more