Month: December 2020

Reimagine B2B sales for the COVID-19 Rebound

The impact of COVID-19 this year is causing many sales organizations to reconsider their strategies and plan for what comes next. COVID-19 has utterly changed how business is done, but there also lies opportunity amongst the challenges. For sales teams selling complex products, the current situ ... Read more

How to Enable Your Dealer Network to Configure, Price and Quote Complex Products

As a global manufacturer of material handling and motion control products, Columbus McKinnon (CMCO) is the second largest hoist company in the world and home to numerous brands, including Yale Hoists, Stahl Crane Systems, Camlok and more. CMCO’s products fall into three core areas: Industrial ... Read more

Where do we go from here?

As 2020 comes to a close, I’d like to take a look at what was, in most respects, a game-changing year. In the first quarter, as countries began closing borders and employees began working from home, there was considerable concern over how we would survive this abrupt slow down. In our field, wo ... Read more