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Improved Sales Experience = Improve Profits

A recent study by McKinsey & Company indicates that, when selling to large customers, the sales experience is almost as important as the price. This makes it imperative that your sales force provide customers with:

  • a competitive price that won’t hurt profit margins, and;
  • the best possible buying experience that focuses on the their critical issues

Implementing a CPQ solution will enable your sales force to provide customers with the information they need, when they need it. This ensures you are not slowing down their buying process, while also assisting them in their buying decision. Throughout this process, you can be confident your organization can deliver without the sales force needing to check with engineers or other back office professionals.

Download the case study to see how ABB’s global implementation of a sales configurator is helping their ABB Electrification Products Protection and Connection (EPPC) business unit achieve significant ROI across borders.


Josh Kraeger


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Josh Kraeger

Enterprise Business Development

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