The Challenge: Complexity without Full and Instant Control
A global luxury car manufacturer faced growing product configuration challenges driven by expanding range of models and derivatives, increasing regulatory pressures, and the boom in the variety of options and packages available to customer.
Overly restrictive PLM and ERP systems, and a tangled history of IT integrations from multiple acquisitions made it difficult to understand the true complexity of their vehicles.
Existing PLM and ERP systems contained a degree of inbuilt product modeling and configuration capabilities, the breadth and scope were limited and ill-suited to support the lifecycle configuration needs of complex products.

