Enhancing the Digital Buyer Journey for Dealers and Customers

Amber Cawthorne
Customer Experience Architect and Digital Development Manager, Caterpillar
&
Mattia Pontacolone
CEO, Coolshop

For over 50 years, FG Wilson generator sets have been trusted to provide essential power to a wide range of applications globally. Today, FG Wilson is part of Caterpillar’s Electric Power Division, with multiple locations around the globe.

As part of a larger 5-year road map to digitally transform the customer journey, FG Wilson began implementing a new digital inventory platform called EasyPower. This online ecommerce retail experience began as a proof-of-concept to address customer pain points, including the time-consuming process to find stock availability, get pricing information and compare quotes.

What began as an inventory management and reservation tracking platform has been advanced and currently transformed into a tool that allows customers to easily size their generator sets, view stock, pricing and place reservations. Today, EasyPower is live with numerous dealers across Europe, Africa, Asia and Latin America.