From Engineering to Sales: Unlocking Value with End-to-End Digital Continuity

As global manufacturers navigate increasing product complexity and rising customer expectations, the ability to align PLM, MES, and ERP systems becomes mission critical.

This presentation by Jeff Zemsky, Vice President of Product Management, PTC, highlights market trends, evolving requirements, and the importance of robust data governance to manage complexity at scale. Jeff focuses on the needs of B2B manufacturers working with highly configurable products – where the ability to maintain consistency, accelerate time-to-market, and reduce engineering effort is a clear competitive advantage.