NORD Drivesystems + Configit

Harmonizing Sales Processes for Exceptional Customer Experience
Portrait of CLM 2026
CLM 2026
Virtual Event
Registration Open
Configuration Lifecycle Management Summit 2026
The 11th Edition of Configit’s flagship event for leaders driving digital transformation through product configuration.
Sign Up

The results of implementing this configuration process include; improved quoting efficiency, increased online sales, and reduction of manual tasks for our internal sales organization, while fulfilling our vision of providing a best-in-class user experience for our customers."

Jens Paulsen, Managing Director, NORD Drivesystems Group

How NORD Drivesystems Transformed Global Sales with Configit

Results Achieved.

Up to 4x faster quoting

Across global sales channels

Fewer configuration errors

In product selection and pricing

Accelerated online sales growth

Enabled by full self-service configuration

Solution:

Industry:

HQ:

Sales Configurator

Drive Solutions and Drive Systems

Bargteheide (Hamburg), Germany

Challenge

With more than 4,000 employees and 51 subsidiaries in 36 countries, NORD Drivesystems is a leading global full-service provider in drive technology.

With several digital transformation initiatives in sales, production and administration, as well as ambitious growth targets, NORD wanted to ensure their primary goal remained the same: providing the best-in-class user experience for their customers.
NORD Drivesystems Group parts

Solution

The collaboration began in 2020 with the implementation of a solution based on Configit Model® and Configit Quote® to streamline sales and configuration processes between Microsoft Dynamics CRM and SAP. This integrated setup provided a unified platform for sales teams, dealers, and customers, significantly reducing complexity and improving efficiency. Key elements of the solution included:

advanced product configurator Configit Ace

Advanced Product Configurator

A centralized system enabling quick, accurate configuration of complex drive systems.

Seamless integration Configit-Ace

Seamless Integration

Automatic synchronization across web shop, website, CRM, and ERP systems, removing redundancy and manual data entry.

automated sales processes

Automated Sales Process

Faster, error-free quote generation, improving both order accuracy and customer satisfaction.

What Improved

NORD Drivesystems achieved measurable improvements in operational performance and customer experience, including:

Faster Sales

  • Faster quoting: Quote generation time reduced by up to four times
  • Shorter sales cycles: Faster order processing and enhanced customer responsiveness

Increased fficiency

  • Lower manual workload: Automation minimized repetitive tasks

Higher Accuracy

  • Fewer configuration errors: Improved accuracy in product selection and pricing

Improved Digital Experience

  • Self-service enablement: Customers and dealers can now configure products online with minimal support
  • Improved time-to-market: Streamlined launch of new products

Get a Configit Quote® Demonstration

Our experienced pre-sales team is ready to show you the benefits you can achieve.
Contact us today to schedule your free demo.