At our 2022 Configuration Lifecycle Management Virtual Summit, we heard from Dave Rhodes, Senior Vice President and General Manager, Digital Twins, at Unity on the growing importance of the industrial metaverse.
Dave outlined the importance of this future platform by posing three questions B2B manufacturers need to ask themselves to prepare.
1. Would You, or Have You, Spent Tens of Thousands of Dollars on a Product You’ve Never Seen Before?
Over the last two to three years, new innovations like hyper-real 3D, machine learning, artificial intelligence, and cloud computing have collided with low-cost, high performance devices, a 2 ½ year pandemic and social isolation to create a new way of making purchasing decisions.
This “new normal” is not entirely new, but is (or has become) the norm. Consumers don’t want to go back to ‘before’ when there was only the physical, brick and mortar option. Consumers are in the driver’s seat and like it.
How does this translate to the B2B world? B2B buyers are expecting to experience a similar buying experience to their life as a consumer, and this is evident in a recent McKinsey study. With more than 70% of B2B decision makers indicating their willingness to make large purchases using fully self-serve or remote technologies, companies need to be sure they are ready.