From Complexity to Efficiency – Beko’s Integrated Product Configurator

Beko, a top brand of Arçelik, one of Europe’s top three white goods manufacturers, operates with 55,000 employees. For the past five years, Beko has collaborated with Configit to transition from an Engineer-to-Order (ETO) to a Configure-to-Order (CTO) approach while also replacing an outdated MDM platform. This long-standing partnership has evolved from an initial Sales Configurator implementation into a fully integrated Product Configurator, now a core component of Beko’s operations.

In this presentation, Tuğçe Süslü Kondak, Senior Lead, Digital Product Lifecycle Management at Beko, presents their transformation journey, highlighting key challenges, solutions, and the impact of a fully integrated Product Configurator on operational efficiency, scalability, and the ongoing full enterprise rollout.