Copenhagen, Denmark. July 5th, 2023

Configit Appoints Experienced Strategic Product Marketing Leader to Drive Continued Growth and Build Traction

Daniel Joseph Barry Brings 30+ Year Track Record of Success to CLM Leader

COPENHAGEN, Denmark – July 5, 2023 – Configit, the global leader in Configuration Lifecycle Management (CLM), today announced the company has appointed Daniel Joseph Barry as vice president of product marketing. Barry joins the company amid a period of rapid growth and continued traction for CLM.

In his full-time role, Barry will work closely with sales, marketing and product management to further the company’s leadership in the CLM space and drive more visibility of how Configit helps leading organizations solve their biggest configuration complexity challenges.

Barry has spent over 30 years working in the technical space, in roles spanning hardware and software development, sales, product management, product marketing and strategy. This breadth of experience has helped him develop a holistic understanding of the entire product delivery value chain. It has also shaped his ability to work across different functions within an organization and given him unique insight into the different cultures and motivations within engineering, sales and marketing departments. He’s previously held senior strategy, product management and marketing roles at Napatech, TPACK (now Intel), and Ericsson, among many others.

Configit has led the charge in CLM solutions for nearly 20+ years, playing a key role in first introducing the concept to the market. As product complexity increases, configuration solutions are in higher demand. Gartner® analysts predict that “by 2026, configuration life cycle management will transform 40% of manufacturers, reducing the amount of customer-specific engineering required to deliver products.”[1]

Johan Salenstedt, CEO, Configit, said: “We’re at a turning point for configuration lifecycle management – there is a growing need in the industry for solutions of this kind. At Configit, we’ve pioneered this space. We have the know-how, expertise and technology needed to ease the challenges manufacturers today face. Dan Joe’s combination of strategic product marketing and technical acumen is just what our team needs to bring Configit to the next level, raise visibility with new audiences and continue to evolve our solutions portfolio.”

Daniel Joseph Barry, vice president of product marketing, Configit, said: “Manufacturers today are grappling with increased complexity and more demand for highly configurable products. The configuration solutions that Configit enables are exactly what the market is searching for right now. Configit is ideally placed to grow with that opportunity, and I look forward to seizing upon this moment to drive further awareness and traction.”

[1] Gartner®, Top Strategic Technology Trends in Asset Intensive Manufacturing for 2023, Alexander Hoeppe, Jonathan Davenport, Sudip Pattanayak, Simon Jacobson, Marc Halpern, Arjun Boparai, Christian Hestermann, March 31, 2023.
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