How Guided Configuration Improves
Customer Experience and Sales Productivity

As demand increases for true e-commerce functionality in B2B industries, manufacturers of complex, configurable products are realizing the need to provide a robust user experience that guides customers to the product that exactly fits the features and functions they need. Not more, not less.

For public websites or webshops where the guidance of the product selection and configuration process influences the buying decision of the customer, the result can be the difference between the customer finding the right product and hitting the “Ask For Quote” or “Add to Cart” button, or leaving and staying “anonymous.”

Join this Tech Talk to learn how “out of the box” functionalities in a modern configuration engine powered by Virtual Tabulation® technology can improve your customers user experience and guidance in the configuration process to ensure not only increased sales, but mitigate the risk of losing leads on your website. All without any extra effort in modeling or maintenance.

Configit Manager, Technical Pre-Sales Engineer Heiko Markgraf, will show how standard features in a sales configurator can be used to effectively improve user guidance, as well as:

• How to improve user experience and user efficiency
• How to achieve enhanced guiding for all sales channels and other end-users throughout the configuration process
• How concepts like conflict solving and exclusion of features create better results