How Efficient Management of Product Configuration Data Enables B2B Manufacturers to Navigate Changing Market Dynamics

CLM Summit 2023 presentation by
Henrik Hulgaard
VP of Product Management and Co-founder, Configit

While manufacturers have always dealt with unexpected market changes challenging their business model, the past several years have seen aggravated problems and threats caused by the pandemic, supply chain gaps and sustainability requirements.

For B2B manufacturers of complex products, swiftly adjusting product portfolios and go-to-market processes in response to changing market dynamics is the key to success. To do this requires having the technologies and solutions in place that create a single source of truth for configuration data.

This presentation will highlight how B2B manufacturers can use Configuration Lifecycle Management (CLM) capabilities to improve and analyze product models, providing the insight needed to adjust their product portfolio as market requirements dynamically change.