Seamlessly Integrate CLM with CRM and CPQ as a Key Success Factor in the Servitization Journey

CLM Summit 2024 - Live in Turin presentation by
Alberto Russo
IT Project Manager
CNH Industrial

CNH Industrial is an equipment, technology and services company with over 180 years of history. It operates globally across three distinct segments: Agriculture, Construction and Financial Services. With a vision of sustainably advancing the noble work of global agricultural and construction workers, CNH needed to address challenges of fragmented sales processes, manual configuration, inconsistent customer experiences, and limited data integration.

Beginning in 2012, CNH began its Configuration Lifecycle Management (CLM) journey with CNH eQuipment configurator, followed by offline sales, dealer inventory pricing and a sales app that supports new, pre-owned and stock vehicles.

Today, CNH is finalizing its North American quoting tool and services configurator to create a structured authoring system for services that standardizes the configuration experience, while extending the availability of services to other CNH tools.

In this presentation, Alberto Russo, IT Project Manager at CNH, discusses the drivers behind this CLM project and the benefits CNH has achieved, including increased sales efficiency, consistent customer experience, data-driven decision making, and scalability and flexibility.