Enhancing Omnichannel Sales with a Unified Configurator at Signify

CLM Summit 2025 presentation by
Ralf de Greef
Digital Manager Market to Order Applications, Signify
& Steven Hoppenbrouwers
Principal Digital Architect, Signify

Today’s competitive market demands seamless customer experiences across all sales channels. Signify, a global leader in professional and consumer lighting solutions, implemented a unified configurator to streamline product configuration across business functions and sales channels – including its e-Commerce platform, public website, photometrics application, and quoting system – ensuring consistency and accuracy.
To decouple the user experience from the diverse and complex systems landscape, Signify implemented a scalable, integrated solution that allowed customers to configure products on any channel. This microservice-based landscape connected the various SaaS configuration engines with Configit, allowing customers and internal personnel to configure and price products regardless of the sales channel.
Watch this presentation to discover how Signify’s CLM-driven omnichannel approach enhances customer experience and operational excellence.