Collaborate Cross-Functionally on a Single Source of the Truth

CLM Summit 2021 presentation by
Jonas Skov Pedersen
Manager, Product Master Data Development, Demant

For hearing aid manufacturer Demant, their data is a strategic asset. Experiencing too many order errors resulting in a high number of customer call backs to fix, they wanted to align their Product Master Data to minimize these errors.

Demant created a single source of truth for product data that supports a structured, online order system with the ability to handle exponential increases in variants and mass customization.

Today, Demant’s Enterprise Product Data Services system is used cross-functionally by Production, R&D, Business Intelligence, Quality, Marketing and more.

Get insight into Demant’s journey from inconsistent data across domains to one global process for handling and maintaining product master data.