AGCO is a company based on the merger of several brands that still maintain their own unique identity. This is reflected in the look and feel of all of the tools presented to potential customers, even though the master data driving these tools and captured in the CLM configurator has been integrated into a common consolidated and structured data model.
This enables AGCO to provide a different look and feel with the same reliable experience based on reliable data. It also enables complementary solutions, such as the customer portal. The customer portal can be customized for each brand and can even include brand items for each dealer. The move to digital solutions and eCommerce can be achieved while also empowering the traditional dealership network to do more.
This includes the offline solution, which recognizes the reality that dealers do not always have Internet connections at the farmers’ remote places, but still need access and change the configuration and other data. The solution embeds this information making it available offline and synchronization with the backend when connectivity is available.