Geely Auto Group Uses Configit to Accelerate the Sales Configuration Process of Their New EV Brand Zeekr
Copenhagen, Denmark, 30 May 2022 – Configit A/S, the global leader in Configuration Lifecycle Management (CLM), today announced Geely Auto, a leading automobile manufacturer based in Hangzhou, China, has chosen Configit’s Enterprise Configuration Platform to support the digital transformation journey of its latest global automotive brand Zeekr. Configit’s enterprise-grade configuration platform will be the foundation of their new Vehicle Configurator Platform.
Founded in 1997 as a subsidiary of Zhejiang Geely Holding Group, Geely Auto Group sells vehicles under the Geely Auto brand and holds a 50% stake in the Zeekr brand. Zeekr’s vision is to change mobility and through their partnerships with Baidu, Foxconn and Tencent, Geely is already driving significant change in the automotive industry.
Working with Configit, Geely is building a Vehicle Configurator Platform that supports their commitment to world-class research and development in the auto industry. With the Vehicle Configurator Platform, Zeekr plans to turn the end-to-end configuration processes into a competitive advantage by mastering the challenges of getting their configurable products to market faster and sell, manufacture and service them more effectively. The first milestone, the Sales Configurator, was implemented in just three months, a significantly fast return on investment, and is already being used by customers to order their new Zeekrs.
“Until now we tried this with some of the big platform configurator solutions from the ERP and PLM space. But Configit is the only player in the product configuration management market with both a deep understanding of the automotive manufacturing sector and a market-leading product with the power to help Zeekr change the world of mobility,” said Liu Hao, Zeekr Vice President.
Geely Auto’s goal is to develop an intuitive and efficient platform that aligns their product offerings, from engineering and sales to manufacturing and service, ensuring the entire organization operates from the correct configuration data – one single source of the truth.
“We are proud to attract one of the most exciting brands in the rapidly changing EV automotive industry as a customer,” says Configit CEO Johan Salenstedt. “The speed with which Geely is driving change and implementing a solution like this is remarkable and we are excited to be able to contribute to their ambitious journey.”
Find out why Geely Auto group chose Configit to accelerate their sales process.
Configit is the global leader in Configuration Lifecycle Management (CLM) solutions and a supplier of business-critical software for the configuration of complex products. All Configit products are based on the patented Virtual Tabulation® (VT)™ technology, which has redefined product configuration by offering greater speed and better handling of complexity. Virtual Tabulation enables Configit to deliver powerful, easy to use configuration solutions to market-leading global enterprises.