Demant + Configit

Working with Configit, Demant created their Enterprise Product Data Services (EPDS) solution for their Oticon brand. Using Configit’s modeling software, EPDS contains nearly 1,000 attributes, or feature families, each attribute value receives a unique ID used in the communication contract (instead of fully qualified names), enabling an independent modeling structure and flexible renaming attributes and values without a negative impact. This also enables communication across countries free of language or brand context issues.

EPDS provides a single point of contact for Demant’s product master data, sharing product variant information and inter-product relations across all enterprise systems. Because EPDS collects, connects and provides all systems, including R&D platforms, sales systems, production, and quality logging, it results in consolidated configuration data across the whole suite of online services. This enables Demant to provide a unified and high-quality customer journey throughout the product life cycle, such as e-shop catalogs fed directly with language and country localization product data, providing full accessory overview, and correct validation of items in for service.

This global master data supports working in a local market context, enabling language, color and variant localization. Whether a customer is shopping using a website or a paper catalog, all product information is identical. Technical product data sheets, for example, are created using content from the master data fed into a design template, with the only manual involvement occurring early on during the design phase of each template.