Working with Configit, Demant created their Enterprise Product Data Services (EPDS) solution. Using Configit’s modeling software, EPDS contains nearly 1,000 attributes, or feature families, each attribute value receives a unique ID used in the communication contract (instead of fully qualified names), enabling an independent modeling structure and flexible renaming attributes and values without a negative impact. This also enables communication across countries free of language or brand context issues.
EPDS provides a single point of contact for Demant’s product master data, sharing product variant information and inter-product relations across all enterprise systems. Because EPDS collects, connects and provides all systems, including R&D platforms, sales systems, production, and quality logging, it results in consolidated configuration data across the whole suite of online services. This enables Demant to provide a unified and high-quality customer journey throughout the product life cycle, such as e-shop catalogs fed directly with language and country localization product data, providing full accessory overview, and correct validation of items in for service.
This global master data supports working in a local market context, enabling language, color and variant localization. Whether a customer is shopping using a website or a paper catalog, all product information is identical. Technical product data sheets, for example, are created using content from the master data fed into a design template, with the only manual involvement occurring early on during the design phase of each template.