In 2012, Configit’s CLM solution based on VT® technology was rolled out to their dealers in their agricultural and construction brands. These products are extremely complex with many configuration options. The CLM solution provides a reliable, real-time validation of product configuration option choices enabling dealers to create orders that are accurate and deliverable.
In 2013, this capability was extended to end-customers allowing them to configure their own products. The CLM solution was embedded as a configurator engine in each brand’s website, in collaboration with Coolshop, providing a more user-friendly interface and simplified experience for customers.
A year later, CNH Industrial raised the bar again by introducing a sales application that works on multiple devices and is available online and offline. The offline capability provides significant value to sales and dealers as product configuration and order information can be shown to customers wherever they are, confident in the knowledge that it is synchronized and updated each time an internet connection is available.
The next phase in the journey was to enrich the available solutions with more information on the products and more guidance to the sales team and dealer network. Leveraging the CLM solution, it was also possible to create an inventory of product related information including offline price-books that could be downloaded to devices. This took two years to complete, but provided the inspiration for the latest phase focused on providing a more coherent sales process across multiple brands, divisions and regions that could leverage integration of CRM and CPQ solutions.